Visual Language (15 credits)
Learn the fundamentals of composition within visual practice, through the principles of gestalt, colour theory, colour psychology and terminology.
Digital Technologies (15 credits)
Learn appropriate selection and application of processes and techniques associated with current digital technologies.
Creative Media 1 & 2 (30 credits each)
Choose three workshops a week (or more) from 3D design, photography, illustration, video and visual journalism. Explore how they work together and what may appeal to you. Gain introductory skills in a range of practices such as design, photography, video, illustration, 3D modelling and visual journalism. Develop a professional persona within the creative industry.
Visual Communication (15 credits)
Learn the fundamentals of visual communication, including the development of conceptually based compositions with a consideration of the relationships between author, intent, image, audience and context.
Contextual Studies (15 credits)
Gain an introduction to a range of theories and issues that are relevant to contemporary creative media industry, learn the conventions of academic writing and be able to present information formally by essay and verbal delivery.
Digital Technologies 2 (15 credits)
Learn how to apply high quality visual techniques and processes, supported by research, critical development and experimentation to communicate and present your ideas.
Creative Media 3 & 4 (30 credits each)
Apply informed problem solving and critical reflection to the creation and production of creative media outputs. Gain knowledge of current professional creative industry techniques, standards, practice, protocols and responsibilities. Develop advanced conceptual and perceptual skills, problem solving techniques and learn how to justify your creative media choices, from ideation through to final resolution.
Critical Studies 1 (30 credits)
Further your understanding of the relationships between theory, research and professional creative practice, by exploring research concepts and methodologies that support an appreciation of cultural and historical influences surrounding contemporary creative media practices.
Industry Practice (15 credits)
Explore and understand what business looks like in the creative industries and how you can use your skill set to enhance your employment prospects. Undertake 80 hours of work experience to develop skills and attributes associated with professional business and marketing practices in the creative industries.
Critical Studies 2 - Research Project (30 credits)
Produce a resolved multidisciplinary creative media project, underpinned by a sound research process that addresses current and developing industry trends.
Industry Immersion 1 & 2 (30 credits and 45 credits respectively)
This is where all your study and work comes together. Work as teams and individuals in "The UCOL Agency" with real clients on real jobs - 120 hours of work experience.
Professional Portfolio and Exhibition (15 credits)
Using your research from Critical Studies 2, create a portfolio to show future clients or employers. At the end of this course you will be work-ready with a graduate exhibition at a curated gallery.
Previous Related Programme
The Bachelor of Creative Media supersedes and takes the best from the following programme of study, which is no longer offered:
- Bachelor of Applied Visual Imaging